Julie Hoffmann
Global GM, Travel, Hospitality, Dining & Loyalty
Julie is an entrepreneurial executive with over 25 years of experience defining strategy, creating categories, accelerating, and achieving hyper-growth objectives backed by data driven insights for Fortune 500 brands in both Travel and Retail/CPG. In 2013, she pioneered one of the first micro services architecture creating a headless approach on how services are delivered to customers. This improved both topline growth and operational efficiency delivering speed to market focused on automation. She was recruited in 2016 to serve as a global executive advisor to Travel, Hospitality & Dining brands informing C-level executives, senior leadership, and their board of directors with thought leadership inspiring and supporting brands on their digital transformation around the world for Adobe.
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John Rolston
CMO Advisory Partner & Adobe Travel, Hospitality & Retail Lead
John is a visionary, results-driven leader with expertise in advising and partnering with marketing, commercial and technology leaders to transform their business to become customer-centric, digitally-enabled and data-driven. Focused on travel, hospitality and retail, John's background in data & technology provides a unique foundation for Fortune 500 brands to quickly realize profitable growth from digital and customer experience investments. He pioneered and has scaled PwC's Personalization & Loyalty practice, in concert with leading PwC's Adobe offering for Consumer Markets industries across both Adobe DX and DME business lines.
Wednesday, June 11 | 1pm PT / 4pm ET
A Basket Full of Loyalty
Imagine travel and dining like a thoughtfully packed picnic basket: every item chosen with care, ready to surprise and delight. In today’s AI-driven world, travelers and QSR guests alike expect brands to deliver experiences that are just as curated, personalized, and seamless. From inspiration and budgeting to recommendations, meal planning, and digital ordering, AI is transforming how people plan and enjoy both their journeys and their meals.
As expectations grow, both travel and QSR brands must evolve their digital offerings to stay relevant, engaging, and scalable. In this session, we’ll unpack how industry leaders are rethinking the experience — packing their proverbial picnic baskets with the right mix of AI-powered tools and agile strategies.
Join us as we explore:
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How AI and agentic AI are reshaping traveler and QSR customer expectations for more personalized, responsive experiences
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Strategies for optimizing the experience supply chain to deliver content and services more efficiently — and why it matters
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Ways to create value-driven engagement that blends the power of AI with authentic human touchpoints
Walk away with a basketful of insights to future-proof your brand and win the loyalty of tomorrow’s traveler — and diner — as well as test tasting your own elevated picnic spread, pairing flavors and textures to create an experience that sticks.
Julie Hoffmann
Global GM, Travel, Hospitality, Dining & Loyalty
Julie is an entrepreneurial executive with over 25 years of experience defining strategy, creating categories, accelerating, and achieving hyper-growth objectives backed by data driven insights for Fortune 500 brands in both Travel and Retail/CPG. In 2013, she pioneered one of the first micro services architecture creating a headless approach on how services are delivered to customers. This improved both topline growth and operational efficiency delivering speed to market focused on automation. She was recruited in 2016 to serve as a global executive advisor to Travel, Hospitality & Dining brands informing C-level executives, senior leadership, and their board of directors with thought leadership inspiring and supporting brands on their digital transformation around the world for Adobe.
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John Rolston
CMO Advisory Partner & Adobe Travel, Hospitality & Retail Lead
John is a visionary, results-driven leader with expertise in advising and partnering with marketing, commercial and technology leaders to transform their business to become customer-centric, digitally-enabled and data-driven. Focused on travel, hospitality and retail, John's background in data & technology provides a unique foundation for Fortune 500 brands to quickly realize profitable growth from digital and customer experience investments. He pioneered and has scaled PwC's Personalization & Loyalty practice, in concert with leading PwC's Adobe offering for Consumer Markets industries across both Adobe DX and DME business lines.