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Julie Hoffmann

Global GM, Travel, Hospitality, Dining & Loyalty

Julie is an entrepreneurial executive with over 25 years of experience defining strategy, creating categories, accelerating, and achieving hyper-growth objectives backed by data driven insights for Fortune 500 brands in both Travel and Retail/CPG. In 2013, she pioneered one of the first micro services architecture creating a headless approach on how services are delivered to customers. This improved both topline growth and operational efficiency delivering speed to market focused on automation. She was recruited in 2016 to serve as a global executive advisor to Travel, Hospitality & Dining brands informing C-level executives, senior leadership, and their board of directors with thought leadership inspiring and supporting brands on their digital transformation around the world for Adobe.

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John Rolston

CMO Advisory Partner & Adobe Travel, Hospitality & Retail Lead

John is a visionary, results-driven leader with expertise in advising and partnering with marketing, commercial and technology leaders to transform their business to become customer-centric, digitally-enabled and data-driven. Focused on travel, hospitality and retail, John's background in data & technology provides a unique foundation for Fortune 500 brands to quickly realize profitable growth from digital and customer experience investments.  He pioneered and has scaled PwC's Personalization & Loyalty practice, in concert with leading PwC's Adobe offering for Consumer Markets industries across both Adobe DX and DME business lines. 

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