March 4th, 2025 - 3:00 PM - 4:00 PM EST
Sprint to Results with GenStudio
Join Adobe for an exclusive virtual conversation on Adobe GenStudio for Performance Marketing, where you'll discover how generative AI is transforming content creation. Then, step into the world of sneaker design with a Nike "Design Your Own" demo—and receive a gift card to create your own custom pair. Don’t miss this opportunity to explore the future of marketing and style, all in one experience.
About the Adobe GenStudio for Performance Marketing
In today’s marketing landscape, content is at the center of ROI, driving 49% of incremental sales. Marketing teams are under pressure to produce more content variations tailored to different audience segments and deliver it faster across multiple channels. However, 59% of creative teams report struggling to meet these increased demands due to current processes, resulting in extended content generation time and costs. Generative AI offers a valuable solution to scale content production while reducing time and costs. Yet, many companies remain hesitant to adopt AI due to concerns about content quality, brand consistency, and a lack of proven results.
This is where GenStudio for Performance Marketing comes in. Adobe’s first generative AI driven content workflow application enables marketing and creative teams to create and activate omnichannel content for digital marketing campaigns. With built-in guardrails, GenStudio ensures content is on-brand, performant, customized, and compliant. It empowers marketing teams to self-serve content creation and scale enterprise-grade, production-ready material in minutes—boosting productivity and ROI.
Global GM- Travel, Hospitality, Dining & Loyalty
Julie Hoffmann
![JulieHoffmann Headshot[1] 2.jpeg](https://static.wixstatic.com/media/86df40_6d9b7398f2a7447d9553a4b22e1d5140~mv2.jpeg/v1/fill/w_980,h_1372,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/JulieHoffmann%20Headshot%5B1%5D%202.jpeg)
Julie is an entrepreneurial executive with over 25 years of experience defining strategy, creating categories, accelerating, and achieving hyper-growth objectives backed by data driven insights for Fortune 500 brands in both Travel and Retail/CPG. In 2013, she pioneered one of the first micro services architecture creating a headless approach on how services are delivered to customers. This improved both topline growth and operational efficiency delivering speed to market focused on automation. She was recruited in 2016 to serve as a global executive advisor to Travel, Hospitality & Dining brands informing C-level executives, senior leadership, and their board of directors with thought leadership inspiring and supporting brands on their digital transformation around the world for Adobe.
Senior Solutions Consultant
Mary Artz
Mary Artz is a seasoned Practice Lead, Solutions Consultant at Adobe, specializing in GenStudio for Performance Marketing. With a career spanning over ten years in work management, planning, and collaboration-- Mary has navigated various roles in Marketing, Customer Success, and Pre-Sales. She's passionate about empowering individuals and teams through technology to focus on what truly inspires them.
GenStudio Product Specialist
Ryan Dubay
Ryan Dubay is a seasoned expert in marketing innovation and technology, with nearly six years at Adobe. As a key leader on the Adobe GenStudio team, Ryan focuses on helping brands harness the power of generative AI to revolutionize their marketing efforts. With a strong background in content supply chains, artificial intelligence, and enterprise-scale marketing solutions, Ryan works closely with clients in the travel, hospitality, communications, and media sectors to unlock new possibilities through cutting-edge technology. His passion for simplifying complex challenges and delivering impactful solutions has made him a trusted partner for some of the world’s leading brands.