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It's time to hit the road to Cannes

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Thursday, June 12, 1:30pm ET 

Redefining the Future of Advertising

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Fuel the Future of Advertising—Adobe’s in the Driver’s Seat.
 

As the digital advertising ecosystem rapidly evolves, publishers and marketers face increasing pressure to deliver more personalized, scalable, and measurable experiences for their audiences and advertisers. In this session, discover Adobe’s vision for how publishers and marketers can lead this transformation—by evolving their creative workflows, audience strategies, and measurement capabilities to stay competitive and drive sustainable growth.

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Buckle up, it's time to accelerate toward: next-gen personalization and a fast-paced lesson to brew espresso on the go with a pressure-powered mini press. 

 

Register now to claim your complimentary experience kit.

Featuring

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Sam Garfield

Director, Head of Digital Strategy – Communications, Media, Travel

Sam Garfield currently serves as the head of digital strategy, communications, media and travel at Adobe where he provides thought leadership and works with CMT companies on digital transformation efforts. In his previous role, he was the strategic lead responsible for setting the vision, strategy, and focus of AARP Services’ data infrastructure and analytics offering. Prior to that, Sam spent 16 years at Discovery Inc. focusing on financial systems, process improvement, and data analytics. He was the vice president of data strategy and advanced audience platforms, providing leadership on the data strategy and roadmap for Engage, Discovery’s advanced TV product. He has received bachelor’s and master’s degrees in business administration from the University of Maryland.  

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Bridget Jayaram

Vice President, Data-Driven Ad Sales at Warner Bros. Discovery

Bridget Jayaram serves as Vice President, Data-Driven Ad Sales at Warner Bros. Discovery, where she plays a pivotal role in leveraging data analytics to enhance audience engagement and optimize content strategies. Her work involves utilizing advanced analytical techniques and machine learning to derive actionable insights from large datasets, which are crucial for driving business decisions across Warner Bros. Discovery's diverse media portfolio, including platforms like Max. With over a decade of experience in advanced advertising, Bridget has previously held significant roles that focused on crafting differentiated audience solutions for brands and agencies. Before joining Warner Bros. Discovery, she was associated with VideoAmp, where she developed audience-centric strategies that catered to client needs.

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Brian Wieser

CEO and Principal

of Madison and Wall

Brian Wieser, CFA, is CEO and Principal of Madison and Wall, a strategic consultancy for the media and technology industries.  Described in the press as "Madison Avenue's de facto Chief Economist," Brian was previously Global President at WPP's GroupM, the world's largest media services firm.  He also worked in a similar capacity at Interpublic's Magna Global, and additionally worked in ad tech for Simulmedia.  Brian's Wall Street experience includes time as an Institutional Investor award-winning analyst for the independent firm Pivotal Research and at Deutsche Bank.  He started his career at Lehman Brothers as an investment banker.

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